Wednesday, November 3, 2010

The Golden Age of Advertising

I love pushing the envelope - going to extremes - and that is why I get so frustrated sometimes. There are so many restrictions placed on advertising and design. Firstly you have to stay within the confines of the CI manual (and the bigger the brand - the bigger the manual), then you have to sell it to the client. Months could go by in this period as elements get bounced back and forth - and after all that, you look down at your creation - on deadline - and you just wonder why anyone bothered.

So when I see this type of thing - I get re-inspired all over again.

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